AI in Digital Marketing: Speed Up and Optimize Your Workload

Source: Unsplash.

There’s no doubt about it, women are killing it in business!

We have Sheryl Sandberg, Silicon Valley’s most powerful woman and former COO of Facebook, with a net worth of $1.9 billion. 

Whitney Wolfe, co-founder of the female-first dating app Bumble and subsequently Badoo, has a notable net worth of $510 million. 

And of course, our Queen Rihanna, creator of the anthem “Umbrella” and founder of Fenty Beauty, Fenty Skin, and Savage X Fenty, with a whopping $1.3 billion in her bank account

We can do this, all by ourselves, but there’s nothing wrong with some help, and we mean, artificial intelligence help.

Marketing plays almost 50% of our business success, and according to IBM, 54% of companies benefit from using AI to automate business processes by saving costs and increasing efficiency.  

So, it’s enough of sending endless emails automatically, or publishing posts by ourselves in social media or even spending hours in front of an empty Word page. 

AI is here to speed up and automate all our marketing jobs, so let’s see how we can take advantage of it.

Data and Analytics

Let’s begin with the most important, shall we?

If we want to speed up and optimize our workload, the first thing we need is to put things in order.

Order is peace, and with peace, everything will go flawlessly.

For this, artificial intelligence will help us answer the key questions of any marketing strategy, which are: who are we targeting and what do they want?

With data analysis, you acquire in a matter of minutes all the data you need to know about how the audience behaves with your brand: 

• What are they looking to know?
• What content generates more engagement?
• Which channels work and which ones you should stop investing in.

As we learn more about our audience’s behavior on different channels, it becomes clearer what we should produce for each one or how we can manage our resources for future strategies.

In this way, we can say that predictive analytics is way more effective than any Tarot reading…

Content Creation

Content constantly puts our brand in front of our audience. It keeps our brand in their mind, even if we don’t have a new update or product.

However, sooner or later, we encounter our human weakness: creative block.

What can we talk about this week? What is the twist that can attract the attention of our followers? What to write?

We can waste hours trying to get the brain to produce something new, but fortunately, artificial intelligence can save us.

If you need information for an article you can let an essay writer generate one to synthesize the most important things or use a paragraph generator to create captions for social media posts.

AI can be quite helpful for copywriters to give us a boost in our less inspired moments, or even what would be a template for all the written content of the week.

And, as the images generated by AI have proven, it’s fair to say that this technology will also save and speed up the tasks of the design team.

So, if you happen to be the “multi-task” heroine of your own business, chances are that AI will take a lot of time off your daily tasks.

Email Marketing

Of course, AI can write emails for you too, but that’s not what we’ll talk about.

This technology can automatize tasks like audience segmentation, content personalization, and send time scheduling. 

As we said before, AI can analyze your data to predict the optimal send time for your campaigns. But all of this goes on to the next level when we talk about natural language processing (NLP) to generate personalized subject lines and email content that resonate with specific segments of the audience.

Machine learning models further refine these strategies by continuously analyzing recipient behavior and preferences, ensuring that each subsequent campaign is better targeted than the last.

Customer Service

Dare we say that there is no task more time-consuming than customer service?

However, this is almost the backbone of your business. 

In the end, we don’t really know how many potential clients we lose just because we don’t respond to those messages they send after business hours, at approximately 2 am.

However, the obvious solution isn’t to set an alarm every time a customer has a problem or wants to ask about your services, in which case you leave everything in the hands of the AI.

So, we bring a usual suspect to the article: Chatbots.

Chatbots can handle a large volume of customer inquiries simultaneously, delivering an instant response that improves customer satisfaction.

Furthermore, these tools can analyze data from previous interactions to deliver customized responses that align with the customer’s specific case. This feature can save a significant amount of time for customers, as they will not have to repeatedly explain their issues. 

It’s a definite win!

AI systems equipped with machine learning algorithms can predict future customer needs based on historical data, enabling companies to proactively offer relevant products or services, thus driving higher engagement rates. 

Admin Work

No more automatic data entry! It’s enough!

Now, you can let this and many other repetitive administrative tasks into AI’s hands, or algorithms…?

Anyways, AI is generating an extra boost in this business area, as one of its main features is to automate repetitive tasks so you can make wiser decisions about your business.

Taking back the data entry commentary, AI can speed up this tedious process by automatically sorting, filing and processing documents. The best part of it is that this technology can extract critical information from forms or even compile reports more dynamically.

With the help of AI technology, your documents can now be categorized based on their content and context, ensuring a perfectly organized system for whenever you may need them. This eliminates the risk of human error, so tasks can be completed quickly and efficiently. 

Say goodbye to chaos and hello to efficiency and order!

But that’s not it, there’s more, why don’t we talk about resource allocation?

For bigger businesses or growing projects, we know that allocating resources is essential for operational processes and employee satisfaction. 

AI’s analytical abilities can guide you on how to administer resources giving you insights on how office spaces, equipment, and other resources are used.

Its predictive analytics will help you identify underutilized assets, and allow for a more strategic approach to resource management, which will lead to the maximization of office spaces and equipment usage, while also reducing waste and promoting efficiency.

In the end, you get a seamless and data-driven resource management process!

Conclusion

Technology has revolutionized our lives, making them more convenient and efficient. As women, we are well aware of the hard work and commitment we put into our businesses. 

However, if there is a way to ease our workload, we should not hesitate to take advantage of it. It is important to remember that life is not just about work; there are countless other things that we should take the time to appreciate and enjoy.

Daleska Pedriquez is an AI enthusiast! With a degree in Mass Media and a deep interest in journalism, she aims to write about exciting topics and make them understandable for everyone.