A Canadian entrepreneur in the events and staffing industry for 17 years shares 13 lessons learned from her business.
While the events industry is constantly changing, she found it important to maintain genuine connections and remain authentic. There are a number of lessons to be learned, but having clients no matter how large, choose you and your company is a sign of a meaningful brand. Staying authentic allowed Ally Grodd, founder of Propelle + Konnect, to grow a small business to a flourishing one, working with luxury brands in international airports.
It wasn’t always luxury brands, as 17 years ago, a small client continued to grow, and Propelle + Konnect with it, remaining their partner for events and staffing to this day.
“What sets us apart is that we really stick with who we are and the creative nature of our business because there’s a full force of a great team,” - Ally Grodd.
One of the core values to driving business is treating every customer like your largest, and this is just one of the lessons Grodd shared. Read the rest below:
1. Build Relationships:
Create lasting relationships with people you want to grow with; these connections are essential for long-term success.
2. Treat Every Customer Like Your Largest:
Every client deserves exceptional service, which builds loyalty and drives referrals.
3. Hire Wisely:
Invest time in hiring the right people who share your vision and can contribute to your business’s growth.
4. Focus on Your Strengths:
Identify what you’re best at and continually refine those skills to excel in your niche.
5. Embrace Your Uniqueness:
Your individuality is your superpower; leverage your unique strengths to stand out.
6. Network Relentlessly:
Reach out to everyone you’ve met; people prefer to work with those they know and trust.
7. Become an Expert:
Deep knowledge in your field sets you apart and builds credibility with clients and peers.
8. Commit Fully:
Prioritize your business above all else; true success requires an unwavering dedication to your venture.
9. Accept Failure:
Understand that not every opportunity will result in a win; use failures as learning experiences.
10. Learn from Setbacks:
Failures provide valuable insights into yourself, your business, and areas for growth.
11. Be Memorable:
People prefer working with others they like and share interests with. Be a standout face in your industry.
12. Adapt and Innovate:
Stay flexible and open to new ideas; the ability to adapt quickly to changes in the market is crucial for sustained success.
13. Prioritize Customer Feedback:
Listen to your customers’ needs above your ego. Your customers make your business, and they should always feel valued.
The tips above can be used in conjunction with intuition, drive, and surrounding yourself with motivating individuals. Taking inspiration from personal experiences is a creative factor that should not be forgotten about.
Grodd’s immersion in the travel industry is used as inspiration to personalize services to luxury brands. “What sets us apart is that we really stick with who we are and the creative nature of our business because there’s a full force of a great team,” says Ally Grodd.
Hopefully, this guide will help you in your starting point or long-running entrepreneurial journey. The entrepreneurship game is personal, so it is important to take these tips and use it to cater to your business. A motivating team by your side is crucial as not only will it feel more fulfilling but will become the signature stamp of your company.
Written by Julie Musicar, public relations lead for Propelle + Konnect with Allison Grodd.
Allison has been in the staffing and marketing industry for over 15 years, gaining strong recognition both locally and across North America. Allison’s expertise, combined with her enthusiastic approach to the staffing industry, has been a driving force behind the growth of Propelle + Konnect . Her Primary objective as the agency owner is to bring great people and great organizations together.