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TikTok is copying Instagram again with Whee

TikTok is copying Instagram again with Whee


TikTok recently launched a new Instagram-like photo-sharing app called Whee, as spotted by Android Police and APKMirror founder Artem Russakovskii.

TikTok is explicitly positioning Whee as an app for sharing photos with only your closest friends. “Capture and share real-life photos that only your friends can see, allowing you to be your most authentic self,” according to Whee’s Google Play description. “Whee is the best place for close friends to share life moments.”

Screenshots of the app listing feature things like a photo viewfinder, a list of friends to message, and a feed — and many of the photo captions highlight how the features are for connecting with friends.

It seems that TikTok is still testing the waters with this new app. It’s currently available on Android in “more than a dozen countries,” but not the US, Android Police reports. I’m also not seeing it on the iOS App Store. TikTok and parent company ByteDance didn’t immediately reply to a request for comment.

This isn’t TikTok’s first app that appears to take some inspiration from Instagram: in April, the company started rolling out an image-sharing app called TikTok Notes.

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