Why Playing by the Rules is Overrated: How to Build a Personal Brand That’s Unapologetically You

Grab your beverage of choice because we need to have a chat. Somewhere along the way, many of us were handed a rulebook on how to “succeed” in life. It came with chapters on how to climb the corporate ladder, check off all the “shoulds,” and blend in just enough to keep everyone comfortable. And let me tell you, that rulebook is full of it.

The truth is, playing by the rules has left too many brilliant, ambitious women feeling stuck, uninspired, and downright bored. If you’re reading this, chances are you’ve felt it too—the itch that tells you there’s something more out there, just waiting for you to grab it. Well, let this be your permission slip to toss that outdated rulebook and start building a personal brand that’s as bold and authentic as you are.

Step 1: Stop Apologizing for Wanting More

First things first: let’s remove the word “sorry” from your vocabulary—especially when it comes to your dreams. Women are conditioned to play it small, not rock the boat, and to apologize for even thinking about stepping into the spotlight-don’t get me started on if you also happen to be a mom. But here’s the thing: you’re allowed to want more. You’re allowed to want success on your terms, whether that’s launching a business, writing a book, or becoming the go-to expert in your field.

When you stop apologizing for your ambitions, you make space for something incredible: the freedom to be yourself.

Step 2: Embrace What Makes You Different

Blending in is overrated. The world doesn’t need another carbon copy of the same old “successful” woman. What it needs is YOU, in all your unique, quirky, brilliant glory. The things that make you different are the very things that will set you apart in a crowded market.

So, own your quirks, your passions, and your story. Whether you’re a corporate powerhouse with a passion for knitting or a creative soul with a love for spreadsheets, there’s space for you to build a brand that’s a true reflection of who you are. And trust me, the more you lean into what makes you different, the more magnetic you become.

Step 3: Take Bold, Imperfect Action

News flash: no one has it all figured out. The women you admire, the ones who seem to have it all together—they’re just as imperfect as the rest of us. The difference? They took action, even when it wasn’t perfect. They showed up, put themselves out there, and figured it out along the way.

So, stop waiting for the perfect moment or the perfect plan. Start where you are, with what you have, and take bold action. Pitch that article, launch that product, book that speaking gig. The world is waiting for what only you can offer.

Your Time is Now

If there’s one thing I’ve learned from working with ambitious women, it’s this: the only person who can define your success is you. So, ditch the rulebook, embrace your authenticity, and start building a brand that’s unapologetically you. I’m ready to see you make bold moves—are you?

Michelle McCarthy is a personal branding coach with over 15 years of experience helping women break free from societal expectations and create success on their own terms. Based in Melbourne, she works with women who are ready to step into their full potential and live an unapologetically authentic life. Connect with her on Instagram or visit michellemccarthy.com.au